Marketing and Communications Strategy

• Assess market conditions, competitive analysis, interview key customers,
  non–customers and employees
• Establish branding platform including positioning and redefining new directions
• Secure competitive product samples, literature, warranty information
• Weekly updates with marketing department to assess needs

Market research

• Focus Groups—moderate groups, secure location, interview current customers,
  recruit participants for new customer base. Work with marketing staff to develop surveys, questionnaires and tabulation of findings
• Advertising—evaluate shelter and trade magazines, budgets, analyze appropriate media
  for product, weigh past results with publications and weigh past successes.

Public Relations—Consumer and Trade

• Press Materials Development
• Editorial Calendar development for each new year
• Presenting story ideas for publication
• Trade trips, six times per year, to update New York editors
• Spokesperson identification, negotiation and monitoring of key company contacts

Events and Consumer Shows

• Planning
• Coordination, attendance
• On-site staffing